Thursday, July 31, 2014
Logo Designs


A selection of logo designs.













Tuesday, May 27, 2014
eCookbook Designs

Here are two recent eCookbook projects I did for two food blogger clients, Lindsay & Stephanie. Work included:
  • Planning & initial customer research
  • Pre-launch marketing, including the creation of a eBook Team Facebook Group
  • eCookbook branding, including color & font palette, pattern design, layout design
  • Full design of the final eCookbook
  • Design of add-on products including mini-eBook, desktop & iPhone backgrounds, and recipe cards
  • Setup and content writing for email marketing campaign
  • Design, copy writing and setup for sales page
  • Creation of an affiliate marketing program
  • Design of banners & materials for affiliates
  • Launch marketing strategy, including an affiliate blog-wide social contest
  • Post-launch marketing plan
Below are previews of the eBooks along with advertisements created for one of the books. More details can be found on the blog at www.artfulpublications.com

Wednesday, April 16, 2014
Artful Publications Branding


Artful Publications is my passion project. I work with creative bloggers to design eBooks and guide them through the process of marketing and self-publishing the books. Below is a sample of the branding that I created for Artful. More can be seen at www.ArtfulPublications.com






Friday, April 12, 2013
Cashman Ink - Quarterly Magazine

Cashman Ink Magazine is the quarterly company publication of the Cashman Companies. My role in the magazine included development of the concept, management of content creation and editing, all layout & graphic design, publishing, and promotion.



Saturday, December 22, 2012
Thursday, December 6, 2012
Tuesday, December 4, 2012
Cashman Facebook Post Quotes

Typography designs created for use as Facebook posts on Jay Cashman, Inc.'s page.




Saturday, February 18, 2012
Monday, February 6, 2012
Infographic Designs

Infographics designed for publication in the Johnson & Wales University newspaper.