Tuesday, May 27, 2014
Here are two recent eCookbook projects I did for two food blogger clients, Lindsay & Stephanie. Work included:
  • Planning & initial customer research
  • Pre-launch marketing, including the creation of a eBook Team Facebook Group
  • eCookbook branding, including color & font palette, pattern design, layout design
  • Full design of the final eCookbook
  • Design of add-on products including mini-eBook, desktop & iPhone backgrounds, and recipe cards
  • Setup and content writing for email marketing campaign
  • Design, copy writing and setup for sales page
  • Creation of an affiliate marketing program
  • Design of banners & materials for affiliates
  • Launch marketing strategy, including an affiliate blog-wide social contest
  • Post-launch marketing plan
Below are previews of the eBooks along with advertisements created for one of the books. More details can be found on the blog at www.artfulpublications.com